Monday, February 2, 2015

access magazine redesign


We hope you enjoy the newly re-designed issue of access magazine. After seven issues over the course of two years, we thought it was time for a “re-fresh.”  Our aim was to create a more organized look that pushed collection and exhibition imagery to the foreground, while keeping the design contemporary and unobtrusive. We hope the design changes make access more accessible visually and informationally. 

The re-design includes:
• A table of contents 
• Improved legibility with a simpler grid structure
• More white space to make artwork from the collection really pop
• Reduced number of fonts, continuing to feature Arial (ubiquitous web font / referencing tech)
• An overall look and feel that is contemporary, yet timeless 
• A special, pull-out insert, which uses our new mascot, Helmutt, to engage kids and families in WAM exhibitions

Click here to view a digital copy of the Winter issue of access magazine

- Kim Noonan, Publication and Graphic Design Manager