Monday, August 28, 2017

New hours and admission prices take effect September 1


Starting on September 1, the Worcester Art Museum will have new hours.  The galleries will be open Wednesday through Sunday from 10am to 4pm and on the third Thursday of each month from 10am to 8pm.  The Lancaster Street Welcome Center will be open Monday through Friday from 9am to 6:30pm, Saturday and Sunday from 9am to 4pm.

In addition, there will be a modest increase in the cost of admission for adults, seniors, and college students. The new admission prices are $16 for adults and $14 for seniors and college students. The admission price for ages 4-17 remains $6.  There is no admission charge for children ages 3 and under. Admission is always free for anyone who would like to purchase a Museum membership. 
Why is the Museum changing the hours it is open?  We know that both school groups and families with young children prefer to visit in the morning, while attendance overall tends to taper off by late-afternoon. By opening and closing an hour earlier, we will be able to meet the needs of all of our audiences and to be more efficient in staffing the galleries.

Why is the Museum increasing its admission fees?  The modest increase in the Museum’s admission fees will help pay for the programs, exhibitions, collections, and services that our visitors enjoy.  We will continue to offer Free First Saturday mornings and Free August, so that everyone—regardless of ability to pay admission—can have transformative art experiences at WAM. 
In addition, the Museum participates in the EBT Card to Culture program offering EBT cardholders reduced admission of $2 cash per person for up to four people.   EBT Card to Culture is a collaboration between the Mass Cultural Council and the Executive Office of Health and Human ServicesDepartment of Transitional Assistance.  It ensures the state’s best cultural and educational experiences are accessible to low-income residents.   

If you have any questions about these changes, please don’t hesitate to contact us at wamupdates@worcesterart.org.
-   Julieane K. Frost, Manager of Marketing, Communications and Design